Manager - Marketing

Germany

8 years experience

Birthday:

Nationality:
Singaporean

51526931

University education

Timeframe
Degree / faculty / university
Study areas

2015-052017-07

completed

Bachelor of Science
Business Administration & Management

, United Kingdom
  • Major: Management with Marketing

Strategic Management, Managerial Accounting, Marketing Management, Modern Business in Comparative Perspective, Marketing Research, Consumer Behaviour, Advertising and Promotion in Brand Marketing, E-Commerce, etc.

  • Document_Study_011.pdf

2003-072006-06

completed

Diploma
Media Studies

, Singapore
  • Major: Mass Communication

Mass Media, Integrated Marketing Communications, Advanced Advertising, Television Journalism, Speech Communication, Written Communication, etc.

  • Document_Study_021.pdf

Professional experience

Timeframe
Occupation / company
Tasks

2018-102019-03

Freelance Marketing Professional

, Singapore

(1)
- Designed eDMs, brochures, website banners, images for social media channels, etc.
- Copy-edited eDMs, research papers, brochures, etc.
- Posted content on websites and social media channels (LinkedIn, Facebook & Twitter)
- Managed workshops

(2)
A.
- Reported to the Client Partner, with five Community Managers under leadership
- Strategised and collaborated with clients; internal planners, community managers, creative and media teams, data analysts; and external agencies in all stages (pre-, during, and post-) of the execution of social media campaigns (Facebook, Instagram & YouTube)
- Ensured all campaigns met their deadlines and were within scope of work
- Prepared presentation decks, cost estimates, and managed resources
B.
- Reported to the Client Partner, with a CRM Manager under leadership
- Strategised and collaborated with clients; internal planners, creative teams, data analysts; and external vendors in all stages (pre-, during and post-) of the execution of CRM and ad-hoc email campaigns
- Ensured all campaigns meet their deadlines and were within scope of work and budget
- Prepared kick-off briefs, presentation decks and post-campaign reports

2014-092017-06

Marketing Communications Associate

, Singapore

• Reported to the Head of Marketing, Southeast Asia
• Transformed the marketing standards of our through-the-line campaigns and collaterals
• Initiated the use of social media marketing
• Designed the 2016 Southeast Asia Institutional Annual
• Collaborated with the Southeast Asia Retail Business team, together with internal teams and external vendors, in mainly advertising, digital and social media advertising, and content marketing
• Collaborated with the Southeast Asia Institutional Business team, together with internal teams and external vendors, in mainly email marketing, and event management
• Ensured all the projects met their deadlines and were within budget

2011-072014-08

Account Manager

, Singapore

• Reported to the Account Director and mentored an Account Executive
• Executed various campaigns which surpassed our clients’ targets
• Collaborated with clients, internal team, and vendors in the execution of daily tasks and functions
• Ensured all the projects met their deadlines and were within budget

2008-112011-03

Senior Account Executive

, Singapore

• Reported to the Associate Account Director
• Executed various seasonal campaigns
• Coordinated with clients, internal team, and vendors in the execution of daily tasks and functions
• Attended mainly photoshoots, and TV and radio productions
• Ensured all the projects met their deadlines and were within budget

Training and development

Timeframe
Degree / institute
Content

Further training

2017-03-062017-09-17

completed

Certificate in Digital Marketing

, Singapore

  • Document_Education_011.pdf

Further training

2011-03-092011-05-18

completed

Certificate in Account Management

, Australia

  • Document_Education_021.jpg

Internship

2005-042005-05


, Singapore

Branding & Marketing Intern
• Instilled in the passengers’ minds that Changi Airport is still the best airport in the world
• Brainstormed ideas to help increase the passengers’ awareness of the facilities & services that Changi Airport had to offer
• Revitalised the Friends of Changi website
• Brainstormed ideas for potential events or publicity ideas for the Airbus A380 campaign
• Helped with the Low-Cost Terminal event on May 4, 2005
• Basic administration duties – Paperwork, filing, photocopying, scanning, calling clients, etc.

Language ability

Language
Level
Exam / certificate
English
Mother tongue

Malay
Mother tongue

German
Intermediate (A2)

Certificate of participation in level A2

  • Document_Language_011.jpg

German
Basic knowledge (A1)

Certificate of examination in level A1

  • Document_Language_021.jpg

Other skills

Key professional skills
Driver licenses
Interests, hobbies, personal

Advertising, account management, marketing, branding, digital marketing, email marketing, event management, social media marketing, native advertising, content creation, content marketing, etc.

  • Motorcycle
  • Automobile

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