Leiter/in - Marketing

• Hauptfach: Management with Marketing

Strategic Management, Managerial Accounting, Marketing Management, Modern Business in Comparative Perspective, Marketing Research, Consumer Behaviour, Advertising and Promotion in Brand Marketing, E-Commerce, etc.

• Hauptfach: Mass Communication

Mass Media, Integrated Marketing Communications, Advanced Advertising, Television Journalism, Speech Communication, Written Communication, etc.

(1)
- Designed eDMs, brochures, website banners, images for social media channels, etc.
- Copy-edited eDMs, research papers, brochures, etc.
- Posted content on websites and social media channels (LinkedIn, Facebook & Twitter)
- Managed workshops

(2)
A.
- Reported to the Client Partner, with five Community Managers under leadership
- Strategised and collaborated with clients; internal planners, community managers, creative and media teams, data analysts; and external agencies in all stages (pre-, during, and post-) of the execution of social media campaigns (Facebook, Instagram & YouTube)
- Ensured all campaigns met their deadlines and were within scope of work
- Prepared presentation decks, cost estimates, and managed resources
B.
- Reported to the Client Partner, with a CRM Manager under leadership
- Strategised and collaborated with clients; internal planners, creative teams, data analysts; and external vendors in all stages (pre-, during and post-) of the execution of CRM and ad-hoc email campaigns
- Ensured all campaigns meet their deadlines and were within scope of work and budget
- Prepared kick-off briefs, presentation decks and post-campaign reports

• Reported to the Head of Marketing, Southeast Asia
• Transformed the marketing standards of our through-the-line campaigns and collaterals
• Initiated the use of social media marketing
• Designed the 2016 Southeast Asia Institutional Annual
• Collaborated with the Southeast Asia Retail Business team, together with internal teams and external vendors, in mainly advertising, digital and social media advertising, and content marketing
• Collaborated with the Southeast Asia Institutional Business team, together with internal teams and external vendors, in mainly email marketing, and event management
• Ensured all the projects met their deadlines and were within budget

• Reported to the Account Director and mentored an Account Executive
• Executed various campaigns which surpassed our clients’ targets
• Collaborated with clients, internal team, and vendors in the execution of daily tasks and functions
• Ensured all the projects met their deadlines and were within budget

• Reported to the Associate Account Director
• Executed various seasonal campaigns
• Coordinated with clients, internal team, and vendors in the execution of daily tasks and functions
• Attended mainly photoshoots, and TV and radio productions
• Ensured all the projects met their deadlines and were within budget

Branding & Marketing Intern
• Instilled in the passengers’ minds that Changi Airport is still the best airport in the world
• Brainstormed ideas to help increase the passengers’ awareness of the facilities & services that Changi Airport had to offer
• Revitalised the Friends of Changi website
• Brainstormed ideas for potential events or publicity ideas for the Airbus A380 campaign
• Helped with the Low-Cost Terminal event on May 4, 2005
• Basic administration duties – Paperwork, filing, photocopying, scanning, calling clients, etc.

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Teilnahme-Zertifikat auf Niveau A2

Prüfungs-Zertifikat auf Niveau A1