-Business partner role supporting marketing intelligence department through financial insights of main national competitors, building P&L statements, establishing competition profitability by category, in order to provide executive management key information for strategic company decision process.
-Led process of creation of key competitor´s profiles based on marketing info, sales, market share, production capacity, legal permits, production process, distribution channels, coordinating with all internal areas in order to engineer such profiles and compare to company performance.
-Supported CFO in ad-hoc reporting and financial analysis for CEO, executive committee & regional executive leadership.
-Organized, developed and managed financial competencies training program and materials for key financial and non-financial employees (Finance Insight Ways). Trained more than 100 key employees, employees trained ranged from middle management to executive directors.