Manager - Marketing

Digital communication and new media, seo, sem, content creation and curation, web management.

International affairs and UE policies.

I am responsible for the on and offline Company’s communication.
I manage all of its websites (monitoring Google Analytics, Google AdWords and AdSense, focusing on SEO, SEM and SERP optimization).
Amongst my responsibilities there are the development of our social channels.
I’ve built a strategy around the peculiarity of each medium (YouTube, Facebook, Twitter, Linkedin). I am in charge of all of the corporate events, from workshops to technical meetings, and last but not least, of the annual convention.
It is the crown jewel of our year and sees the participations of International speakers and the attendance of the top management of the supply chain. Through a constant press review, I try to pinpoint market trends and topics relevant for our audience.
(In 2016 I organized a Convention on Digitization, whereas last year it had been a round table on EU2020 - the European Digital Agenda).
All the artwork is either done or approved by me (the ADVs, the Corporate Identity, logos, brochures etc). I’ve personally redesigned our corporate website (after broadening my knowledge of JavaScript, HTML5, CSS and Information Architecture). Structuring the annual budget dedicated to the activities connected to communication is within my responsibilities, too.
Furthermore I represent the company as a delegate for the all the projects developed with:

- The Observatory on E-invoicing and Dematerialization of ;
- The Observatory on Supply Chain Finance of ;
: companies.

Editing, copywriting and translating from Iitalian to German/ English and viceversa of contracts and legal documentation for Lawyers (e.g.: ); corporate and private websites; technical manuals and documentation (e.g.: ).

Starting off as a teen in a Catering service to make my own money, i managed in few years to initialize and plan private and corporate events with my own Company.

I took care of the location scouting till the finalization of the event, managing a small team of people (5-13 ppl, depending on the event) with a special consideration for the Customer's needs.

Arriving with a solid background in Events, I had the chance to broaden my knowledge of the corporate world: Business Luncheons, Conferences, Q&A's, and above all the "", that saw the participation of the Australian Prime Minister. With the Trade department I organized the “” coordinating suppliers, inspectors, Italian and Australian exhibitors, as well as meetings for the incoming business delegations, for whom I worked as an interpreter. I organized the business agenda of visiting members. In my spare time I thought Italian, organized events on request and implemented my network.

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