I am responsible for the on and offline Company’s communication.
I manage all of its websites (monitoring Google Analytics, Google AdWords and AdSense, focusing on SEO, SEM and SERP optimization).
Amongst my responsibilities there are the development of our social channels.
I’ve built a strategy around the peculiarity of each medium (YouTube, Facebook, Twitter, Linkedin). I am in charge of all of the corporate events, from workshops to technical meetings, and last but not least, of the annual convention.
It is the crown jewel of our year and sees the participations of International speakers and the attendance of the top management of the supply chain. Through a constant press review, I try to pinpoint market trends and topics relevant for our audience.
(In 2016 I organized a Convention on Digitization, whereas last year it had been a round table on EU2020 - the European Digital Agenda).
All the artwork is either done or approved by me (the ADVs, the Corporate Identity, logos, brochures etc). I’ve personally redesigned our corporate website (after broadening my knowledge of JavaScript, HTML5, CSS and Information Architecture). Structuring the annual budget dedicated to the activities connected to communication is within my responsibilities, too.
Furthermore I represent the company as a delegate for the all the projects developed with:
- The Observatory on E-invoicing and Dematerialization of ;
- The Observatory on Supply Chain Finance of ;
: companies.