Specialist - Marketing Communication

• Major: Marketing and Data Analytics

• Major: Media and Communication

• Assist with the execution of a National Identification System (NIDS) Communications Plan.
• Develop strategies to increase the level of awareness among citizens about the NIDS project.
• Write articles and press releases related to the NIDS project.
• Monitor media for NIDS related content and analyse public perception of the project.

• Assisted with the development of public education campaigns to address Employment Agency Fraud and Pension Scamming during the 2018/19 Financial Year.
• Planned and executed the resumption of Quarterly Press Briefings in the Ministry, with the first briefing held on September 4, 2018, which generated over 30 news stories in print and electronic media.
• Improved internal and external customer experiences, by proactively managing customer relationships, as well as providing timely and accurate information to address queries.
• Improved media relations with the production and dissemination of timely and accurate press releases, feature articles and media advisories to promote the programmes and services of the Ministry.
• Provided direction and recommend training for Public Relations staff to build capacity in the areas of public relations and crisis management.

• Increased the Gift Shop’s annual revenue between 35 – 45% in 2015 and 2016, through research and development of new products, as well as, by delivering exemplary customer service.
• Conceptualized and implemented the company’s first outdoor advertisement for the Gift and Coffee shops, which improved brand awareness, daily traffic, and sales for the shops.
• Planned and executed in – store promotions, such as Mothers’ and Fathers’ Day sales, to achieve financial objectives, as well as maintain customers’ interest and loyalty.

• Coordinated publicity and coverage for the company and its seven Divisions, including media outreach, scheduling interviews, creating press kits and conducting post-event follow-ups.
• Initiated a partnership with the Jamaica Tourist Board, which fostered the promotion of the company on Caribbean Airlines’ flights and TV networks across the Caribbean throughout 2014.
• Developed and managed the fundraising strategy to rent temporary exhibition spaces to local and international companies, including Samsung Korea and Jamaica National Foundation.
• Produced and disseminated press releases, feature articles, newsletters and brochures.

Other certificate

Certificate of examination in level A1