Manager - Sales and Marketing

International Master's in Business Administration with Asian Management concentration

Marketing

Design, negotiate and execute sustainability projects with international companies. Interpret and distribute project information, process ownership and process improvement and establish best practices and processes. Ensure that process and tools deployed are continually improving the project management methodology. Control the overall project schedules. Creation and distribution of material for newsletters, programming announcements, promotional activities of printed and social media. Project management and support cross-functional compliance and corporate responsibility projects, in particular carrying our risk and impact assessments. Prepare plans, reports and presentations to communicate to Customers, other team members and subcontractors.

Business development and executed the first eye care clinic in Bay Island, Honduras. Planning, monitoring and execution of marketing strategies to captive customers who have never received eye care before. Managing two clinics in Honduras with a market segment of over 500k individuals. Social Media inclusion and strategy promoter. Market research for eye diseases in new markets. Directing in Content Marketing. CRM Strategies. Forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Identifying marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

Directed procurement of eyewear and medical equipment from local and international suppliers. Developed a corporate eye care health plan. Overseeing POP material and corporate relations. Social Media promoter. CRM strategies. Directing paid media social advertisement. Evaluating marketing campaigns. Improving service marketability and profitability by researching, identifying, and capitalizing on market opportunities.

Corporately administered 19 department stores nationwide, directed procurements, imports, international logistics and administrative departments. Planning, monitoring and appraising job results. Executed and negotiated with international and local suppliers. KPI’s achievements. Analyze the financial impact of proposed logistics changes, such as routing, shipping modes, product volumes or mixes, or carriers. Establish or monitor specific supply chain-based performance measurement systems. Negotiate and oversee all worldwide distribution and logistics contracts and ensure that they are providing the highest quality services at the best competitive price.

Managed international supplier’s logistics from all over the world. International market analysis. Negotiations with steamship companies & freight forwarders. Financial impact of proposed logistic changes. Create policies or procedures for logistics activities. Direct inbound or outbound logistics operations, such as transportation or warehouse activities, safety performance, or logistics quality management. Make recommendations and build business cases for other appropriate strategic investments to improve efficiency / reduce costs in the operation.

Administered international customer portfolio and sales. International fair attendance. International raw material procurement. International Business and Marketing development. Regional sales forecast. KPI’s achievements. Customer and order follow-up. Directing Social Media and CRM designer. Coordination among other departments (production, Q&A, Imports). Direct and coordinate activities involving sales or other subjects of sale. Assess marketing potential of new and existing store locations, considering statistics and expenditures. Monitor customer preferences to determine focus of sales efforts. Develop and drive export sales activity by considering the sales offer and evaluating potential in international markets. Analyze and monitor the current global markets and prepare strategies to identify and develop new sales opportunities for the export of domestic and commercial products.

Logistics coordinator for Taiwanese companies doing business with Central America. Promote Taiwanese trade shows to Central American companies. International Marketing Development. KPI achievements. Updating data base periodically. Market research regarding different industries for both Asian and Latin American companies. Management and sustainable implementation of process optimizing part-projects or tasks in the area of E-Commerce, retail, wholesale. Creating of project plans, coordination and supervision of work packages, monitoring the quality and schedules.

Certificate of examination in level A1

Other certificate

Certificate of examination in level A1

Other certificate