Public Relations Manager

July ’17 – October ’17: RETAIL BUSINESS BANKING; INTERNAL & EXTERNAL COMMS PROGRAMME MANAGER (CONTRACTOR)

● Project manage the internal and external communications elements and business readiness of ’s RBB units in Mexico, Malta, PR, the US, Canada, Argentina and Indonesia for the launch of a new sub-brand as part of the RBB 1.0 transformation programme
● Rapid-paced roll-out of a new banking service to a previously unidentified/un-serviced customer base that requires co-ordinating and enforcing global level consistency across communications whilst encouraging and allowing for significant market localisation
● Co-ordinating internal launch activities to help engage and enthuse wider staff about the new brand

January – July ‘17: BUSINESS BANKING; GLOBAL COMMUNICATIONS LEAD (CONTRACTOR)
● Brought on board by management consultancy Capco to coordinate and oversee all marketing, internal and external communications activities for the Global Business Banking Proposition, a multi-million pound programme to revolutionise ’s business banking proposition, customer experience, and to effect internal culture change
● Report directly to ’s global head of propositions for commercial banking
● Responsible for strategy, roll-out, consistency and future coherency of programme marketing and external communications across the UK, Hong Kong, China, Canada, France, the US, Mexico and Malaysia
● Further responsible for employee engagement with the programme via internal communications mechanisms
● Requires considerable political acumen, since both global and country heads of internal and external communications, as well as marketing, need to be brought into alignment without any direct authority over them

● Number 2 role at a boutique B2B agency
● Work closely and daily with very senior, highly intelligent business owner-managers to devise and implement marcoms strategies to differentiate and elevate their communications
● Primary focus is on finding ways to engage C-suite audiences via any channel that works, frequently moving beyond traditional PR
● Manage follower recruitment and increasing engagement levels across social media channels for all clients (have effected followership increases of 113 – 698%)
● Head-up content creation, from traditional and social PR tools to video scripts, brochures, speeches, presentations, multinational research reports and 15,000-word industry reports
● Responsible for professional development of all other staff members, new business and client invoicing
● Total retained budget responsibility: ca. £480K (another £300K in business growth targets)

● Leading a small team, I was responsible for all B2B marketing activity (planning, implementation & measurement) for the New Business team, a start-up for new technologies and markets within
● Specific P&Ls represented include mData, Charge to Mobile, Bulk Messaging, Mobile Wallet, Mobile Advertising, mHealth
● Additionally tasked with creating and managing internal brand identity for team to secure support and cooperation from diverse internal departments and stakeholders in a highly matrixed environment
● Author compelling presentations and speeches to represent New Business strategy at company Board level, parent company (Orange and Deutsche Telekom) Board, and industry trade shows
● Responsible for all PR planning and implementation, including content creation, industry and consumer awards programme, trade show presence, product launches, lead generation, executive LinkedIn publishing programme, case studies, media relations
● Annual budget approx. £360K; average annual ROMI of 9:1

● Reported directly to global CMO and CEO, working to increase product sales in the international scientific community through creation of a ‘holistic lab’ strategy
● Developed and implemented ’s first global internal communications programme
● Drafted and refined the company’s first international public relations strategy (from messaging to agreement on coverage monitoring and analysis metrics)
● Managed team of ca. 30 product managers, graphics department and other marcoms professionals
● Total budget responsibility: ca. £1m

● Developed ongoing strategic plans and campaigns across all clients to boost product sales and thought leadership perceptions across multiple continents, e.g.:
o National Identity Fraud Prevention Week 2009: generated more than 750 pieces of coverage (150 of which were broadcast, including GMTV and BBC Breakfast News); led to a 700% increase in product sales for client Fellowes across the five European countries in which the campaign ran; winner of the 2009 SABRE Award for Pan-European Campaign of the Year
o Avaya flexible working campaign: a new annual benchmark for the prevalence of flexible working in 12 countries in Europe, which led to a 30% increase in product sales for the client in 2008; a finalist two years running for the SABRE Award for Pan-European Campaign of the Year and 2010 CIPR Excellence Awards in the Global PR and Corporate & Business Communications categories
● Thirteen daily direct reports on-site, and a further 23 daily reports across EMEA, the US and AsiaPac in multiple agencies
● Total retained budget responsibility: ca. £1.3m (another £600K in business growth targets)

● Development & implementation of PR programmes across all clients, including crisis communications
● Speech- and presentation-writer to members of the European Board of Directors for HP while seconded to cover in-house head of PR’s maternity leave
● Planned, co-ordinated and supported pan-EMEA and North American press and analyst events
● Co-ordinated in-house and agency country PR managers across EMEA
● Total retained budget responsibility: ca. £900K

● Helped develop long-term strategy of PR programmes and oversaw day-to-day implementation
● Researched, drafted and took part in new business pitches
● Supported clients at various trade shows and other events across Europe
● Supervision and tutelage of junior staff

● Supported account manager in daily steering and implementation of clients’ PR programmes
● Numerous product launches and client support roles at trade shows

● Seconded to newly-opened Frankfurt office for several months: organisation of several press conferences, new business pitches, set-up of critical business suppliers
● Responsible for US product PR programme for Agilent technologies:
o Organised and staffed/facilitated two week-long press and analyst tours of the US; organised and staffed/facilitated highly successful PR programme around OFC 2003

–

–