Business Development Manager

Reconstruction of corporate strategy by holding several board member workshops.
To generate new business models to increase company revenue and profit.
Taking care of day to day operation of “Trade Division” which was my first suggested & accepted business model unit.
Constant P&L analysis for proper allocation of resources to different projects.
Renewing the price structure of the company services considering competitors and market demand factors.
Strategic solutions proposal to board members for improving company operation performance.
Investigating and providing finance solution for big upcoming projects which need considerable investment on infrastructure and preliminary set up.

Establishment of the company from scratch by developing corporate business model, vision, mission and strategy.
Visualizing and verbalizing corporate identity by creating logo, brand line/slogan, brand identity, brand guidelines and corporate presentation besides execution of branding on office interior, social media corporate pages and website.
Managing day to day operation of the company.
Inviting over the most reputable international hospitality consultants worldwide to Iran to bring the hospitality knowhow to Iran due to lack of hospitality business standard infrastructure in Iran.
Concept creation for two fine dining restaurants and one boutique hotel.
Managing feasibility study before starting projects to measure profitability and achievability of projects.
Making business plan and budgeting of finalized projects.
Establishment of all necessary corporate infrastructures to bring selected projects to reality.
Defining daily working procedures to create a local ERP for integrating corporate activities.
Establishment of necessary divisions by hiring manpower in HR, Finance, Marketing, Supply Chain, IT, Construction and project management division.
Defining organizational chart, roles and responsibilities and reporting lines to create appropriate workflow between divisions.
Development of pre-launching and launching (a restaurant or hotel) marketing campaign.
Selecting the most appropriate sales software for restaurants and hotels fitting desired workflow and integratable to corporate ERP.
Documentation of projects to be used as franchise books.
Price positioning of the services of each restaurant/hotel project such as F&B menu and hotel services.
Constant P&L control to minimize the costs and increase the profit.

Evaluating business performance by analyzing various reports such as sell-through, production, retail audit and also market research (DAS, BAS).
Setting provincial sales targets for general sales director for proper coverage and optimum visibility of product over the country.
Monitor sales division performance by holding weekly meetings with presences of sales directors and CEO to discuss sales ups and downs.
Supply chain management by formulating purchase, production, sales and inventory balance in order to avoid product shortages and also avoid high stock in the warehouse (PSI management).
Managing monthly orders to SAMSUNG office.
Strategic planning of marketing activities besides budgeting.
Discovering untouched, ignored sales channel and advising sales division to penetrate potential channels such as newly established hypermarkets and e-commerce marketplaces.
Price positioning .
Keeping close eyes on the market for product portfolio to make sure our product basket is aligned with market demand and also competitive with key market player brands /competitors and communicate key findings with SAMSUNG office.

Being responsible for Iran HA business day to day operation.
Making yearly business plans including yearly sales volume / value, marketing plan, product basket strategy, pricing strategy, communication & advertising strategy, channel expansion strategy.
Frequent communication with Iran distributor CEO for monthly order and price negotiations.
Constant challenge with Iran distributor CEO to keep agreed order quantity based on yearly set sales target in SAMSUNG HQ Korea yearly meeting in November (delegation meeting).
Managing supply chain including weekly order forecast, order confirmation, PI signing, payment follow up, on time shipment , customs clearance, inventory management utilizing SAMSUNG SCM internal system and close cooperation with distributor team.
Supporting Iran distributor to clear purchased stock by planning appropriate marketing activities to boost their sell-out and sell-through utilizing annual marketing budget support from SAMSUNG Korea based on fixed percentage of estimated yearly purchase of Iran distributor.
Holding frequent meetings with distribution company CEO in order to get involved in their day to day operation, especially the sales and marketing team.
Utilizing market research data such as retail audit data from GFK in order to adjust and modify defined strategy on product line-up, API, geographic distribution, by frequent study of Iran HA market and chasing competitors movements.
Having frequent visits to the provinces to keep close eye on the market for checking SAMSUNG products visibility , appropriate product merchandising and also tracking competitors movements besides keeping close contact with thousands of SAMSUNG shops owners all across the country.
Holding training sessions for SAMSUNG shops salesmen (FSM) for product knowledge enhancement by holding seminars, shop to shop training, published training material such as booklets and videos through in-house training team over the country.
Managing yearly wholesalers seminars with

Developing marketing plans mostly on “Pull Activities” to support Iran distributor sell-out by improving end-user brand awareness and also product marketing.
Making frequent market visit beside studying Retail Audit Reports to understand the market situation such as market share split , distribution, prices, competitors activities such as running promotions and ATL activities before making marketing plans.
Supporting the sales team by POSM production such as flyers , hangers , price tags , gifts ,...
Constant communication with Spain HQ in order to keep updated about global communication guidelines and share them local marketing plan and getting them approval on the plan.
Supporting Spain office to develop exclusive SKU only for Iran market based on Iranian taste. The support included conducting U&A research and several home visits plus conducting a quantitative research to enable them to develop “Broth bouillon” exclusively for Iran market.
Having excellent cooperation with exclusive advertising agency in Iran for ATL communication activities such as TV cooking program , OOH , Press ad and bus branding ; thanks to the experience of working in an advertising agency for two years.

Managing international and local customers such as Gallina Blanca (Spanish co. food, bouillon, sauces,), Savola (Iranian oil Co.), Paxan (Iranian detergent Co.), JTI (Japan Tobacco International), Mubarak (Iranian Cellulose Co), UNICEF, …
Conducting market study for better understanding of my customers’ business details such as competition,price positioning, packaging,product visibility,market share, etc.
Utilizing TGI (Target Group Index) reports to get deeper insight about our customers products and end-users insight.
Preparing “holistic brief” out of self conducted market research and TGI Reports beside customer preliminary brief about his requested marketing activities .
Utilizing self prepared “holistic brief” to brief involved in-house departments such as design, production, creative and copywriting divisions to create outstanding campaign proposal.
Presenting prepared campaign to the clients & make them convinced we are offering the best fitted solution package to their needs.
Execution of approved campaigned or stand alone projects.

Other certificate

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