Manager - Sales and Marketing

Business Development:
• Established Life Science Division in Emphor, several leading principal companies added to the portfolio.
• Penetration of new market segments.
• Techno-commercial management of key accounts
• Market Survey to define the strategies
• Finding New & Innovative Product Opportunities for Market Development & Sustain Business
• Experience in CRM Database
• Set up the target for the Sales team & closely monitor the Sales activities
• Presenting Monthly Forecast Funnel to Principal companies
Applications / After Sales Support
• Conducting, Participating & Contributing Training Sessions, Seminars, Workshops & CME’s
• New Lab Set up’s as per Regulatory guidelines
• Installation, Training & Application Support of Diagnostic & Life Science equipment.
Product Management
• Identify the customer need by Market Survey and Introduce new principals in the region.
• Instrument Placement Contract (IPC), Return on Investment (ROI), and Cost per Test (CPT) analysis.
• Compliance Statement for Tenders
• Understanding & fulfilling the Customer needs
• Cross-functional department co-ordination such as Sales, Service, and Marketing teams, etc.,

Key Account Management
• Act as a Technical Consultant with Key Accounts in India, Middle East, and China
• Generate Revenue from Key Accounts by promoting Antibodies, Reagents & Detection Kits
• Market Surveys to identify the customer need and report to the Product Development team
• Introducing new products at Key accounts.
• Supporting & sponsoring in Research at key accounts by offering products to increase number of publications
Applications / After Sales Support
• Organizing annual Internal & Channel Partner product Training.
• Conducting Seminars, Workshops & CME in collaboration with Channel Partners
• Installation, Training & Application Support for Diagnostic equipment’s
Channel Partner Management
• Support Partners to achieve allotted Sales Budget & Organizing Annual Sales Meetings
• Identify & Appoint efficient Channel Partners in new territories
• Monthly Forecast Funnel Review with the Channel Partners
• Customer visits with Channel Partners
• Acts as a Point of Contact for Technical & Commercial queries
Product Management
• Develop and conduct market research and competitive analysis to possess in-depth knowledge of markets, customers, and products and their drivers for growth.
• Integrate internal/external customer feedback for continuous improvements.
• New Product Launches & Customer Satisfaction Survey
• Instrument Placement Contract (IPC) & Cost per Test (CPT) analysis.
• Compliance Statement for Tenders
• Set pricing strategies to meet revenue and profitability goals and maintain local price-lists
• Understanding & fulfilling the Customer needs
• Cross-functional department co-ordination such as Sales, Customer Service, Marketing & Product Development teams, etc.,
Additional Responsibilities
• Product Development of Xmatrx, Xmatrx Mini & Nano (Automations of IHC, ISH, FISH & In-Situ PCR)
• Involved in Verification & Validation of New Products
• In-house troubleshooting of product complaints
• New assay development & optimization

Sales & Business Development
• Responsible for Histopathology & Molecular Diagnostics
• Generate Revenue from the assigned territory and meeting the annual Targets
• Identification & penetration of new market segments (Clinical Research, Dental & Veterinary) & Govt. Sectors
• Techno-Commercial management of Key Accounts
• Preparing Tender Compliance, Cost per test analysis, Reagent rental agreements, etc.,
• Established LabVision in South India.
Application Support
• Conducting, Participating & Contributing Training Sessions, Seminars, Workshops & CME’s for generating Revenue & to increase Market Share
• New Lab Set up’s across India as per Regulatory guidelines
• Installation, Training & Application Support of Diagnostic equipment.

Sales & Application Support
• Responsible for Histology & Molecular Diagnostics business
• Generate Revenue from the assigned territory and meeting the annual Targets
• On-site Troubleshooting of Application Issues
• New Lab Set up as per CAP guidelines
• Product Training to Customers
• Installation & Protocol Optimization of Automation

Antibody Production & Purification
• PEG induced Monoclonal Antibody production from mice models
• Animal anesthesia, Immunizations, Booster doses, and Dissection
• Cell line maintenance
• Polyclonal Antibody Production from Rabbit models
• Purification of antibodies by A/G Columns, Ion exclusion, etc.,
Assay Development
• Several Immuno Assays developed such as ELISA, IF & IHC from the Hybridoma Clones.

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