Specialist - Marketing Communication

•Act as the internal liaison between the marketing department and Bookstores, following up on all relevant marketing and promotional activities, including displays, promotions, loyalty schemes and book fairs, among others.
•Responsible for the management and maintenance of Bookstores social media accounts in collaboration with the social media manager.
•Fully responsible for marketing planning and execution for assigned number of books and publications.
•Responsible for the provision of relevant and timely information to distribution partners and
bookstores, author and reviewer copies, and the maintenance of an updated marketing activities calendar.
• Collate, update and le new contacts for the and Books customer management database.
•Responsible for media monitoring and generating the publicity round-up report.
• Assist in the planning and implementation of internal and external promotional events

•Developing advertising opportunities with trade partners.
• Writing and distributing press releases to trade and consumer media via PR company.
•Manage the Marketing Coordinator and support the Head of Marketing.
•Ensure ef cient communication of marketing activities to sales team.
•liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner
organizations; communicating with target audiences and managing customer relationships
•Arranging the effective distribution of marketing materials
• Conducting market research & evaluating marketing campaigns, for example using customer questionnaires
and focus groups
• Managing budgets
• Responsible for marketing campaigns, online and offline through various channels & managing the production of marketing materials
• Contributing to and developing long-term marketing plans and strategies.
• On ground activation of events as sponsors
• Planning & Managing Company events such as conferences, seminars, receptions and exhibitions
• Allocating of future resources regarding (branches, segmentation, brand, etc..)

•Taking part in the creative brainstorming for Clients’Advertisements
• Core responsibility for writing (slogans,TV/radio scripts)
• Creating and planning the execution of the creative part of on ground activations for clients (games, activities, etc)

• Handling customers inquiries clearly and effectively
• Solve customers’ problems effectively to retain the company’s clients and achieve pro tability • Process orders, forms, applications and requests
• Direct requests and unresolved issues to the designated resource

Other certificate

Other certificate