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Online Marketing ManagerGermany |
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10-15 years experience |
Birthday:
Nationality:
Nicaraguan
57540218
Register a German-based subsidiary of your company free of charge and start immediately.
If you sign a contract with a specialist and the specialist has started working with you, we will then charge you our recruitment fee, 10% of the first gross annual salary.
We handle the necessary paperwork for obtaining residence permits or qualification certificates at a fixed price, if you wish.
2002-01 – 2006-01
completed
2016-11 – 2017-05
Main responsibility for the AdWords and Bing accounts for Mexico and Spain. Plan and manage six digit budgets. Use Data-Driven Attribution (DDA) model as well as Last-Click with Double-Click platform from Google. Fraud and ROI management. Competition analysis and statistics. Close collaboration with different departments (SEO, Product Management, Website Management, Analytics, etc.) Close contact with Google, Bing and Double Click account managers.
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To register2015-12 – 2016-03
Optimize the online marketing strategy for conversions for nine brands sold worldwide. Products are organic food supplements, seeds and fat burners. Visual website optimization (VWO) with landing page A/B testing, heatmaps, scrollmaps and video tracking. Generate and manage campaigns in Google AdWords, Bing ads and SEO. Amazon product optimization and advertising. E-mail marketing optimization using mailchimp. Other activities related to social media, video production and photography.
2013-11 – 2015-12
Head of the SEM and Sales department. Manage a portfolio of 35+ AdWords clients in the SMB sector in USA and Canada. Implement conversion and call tracking along with Analytics to reach client’s goals and measure ROI. Social media and SEO consultant. Implement and analyze new marketing trends to increase inbound leads. Other activities are related to product design, landing page optimization, client retention programs, case building, training, generating reports and more.
2012-11 – 2013-11
Manage a portfolio of 25+ clients in USA, Canada, Europe and Latin America. SME clients from different industries big and small. Implemented serveral campaign types such as Product Listing Ads, Remarketing, Display and Search on AdWords and Bing. Conversion oriented with call tracking and goal setting with client. Landing page optimization.
2006-01 – 2012-11
Design, production and implementation of marketing and advertising campaigns online, on printed media and tv. Write press news to the media (PR). Community management, marketing club coordinator, graphic design, video editing and photography.
Certificate of examination in level B1
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Online marketing strategist with vast experience in the US market, Latin America and Europe. SEA and SEO on Google, Amazon and Facebook. Website conversion optimization with A/B testing. Skilled on Illustrator and Photoshop, professional photography and video. Vast traditional media advertising experience with video and print. Team management and training as well as customer retention programs. Some experience with affiliate marketing and social media influencers management (instagram, snapchat, vine, twitter and facebook). Speaks fluent English, Spanish and has advanced German proficiency.
