Consultant - Sales and Marketing

Part-time Masters in Leadership and International Business Management

Marketing, General Management

Specialization in Astrophysics. Trans-disciplinary courses in engineering, mathematics, economics, and social sciences.

Provided consultancy and subject matter expertise on data-driven marketing, customer value management (CVM), CRM, analytics, customer insights, and base management in over 15 countries. Managing & implementing end-to-end projects and leading teams (both technical and commercial).

• Development of analytics backbone ranging from simple Business Intelligence views and cohort analysis to segmentation and prediction modeling.

• Working with multiple latent and real-time data sources including DWH, Big Data and trigger platforms, Billing, Provisioning, CRM, and Digital.

• Analyzing the customer lifecycle from acquisition to in-life and retention/churn phase to design strategy & implement multi-channel (both outbound and inbound) campaign portfolios with extensive A/B testing and loyalty programs.

• Assisting in pre-sales activities, working out effort assessment and commercial business cases for project profitability, business requirements capturing and responding to RFPs.

• Generating new product and analytics ideas as per market developments and changing customer needs, liaising with technical owners to clarify the requirements, conducting end-user testing, and working with the Go-To-Market team for product marketing.

• Managing internal and external project stakeholders including CXOs.

Achieved setting up the CVM function from scratch to running 50+ contextual campaigns a month and expanded the team to 5 people. Received ‘Role Model Contributor’ award for the year 2013.

• Developed and implemented an end-to-end CVM, retention and win-back strategy.

• Execution and measurement of campaigns via IBM Unica and SPSS.

• Development of advanced analytical models (early churn, prepaid churn, zero balance, value migration, best bundle, behavioral segmentation) to predict customer behavior and pitch contextual offers.

Responsible for new product development, managing mega promos and top-line growth of several VAS services. Achieved multiple times revenue growth for the allocated services.

• Preparation of monthly VAS dashboard; tracking macro-level indicators; analyzing the portfolio performance to identify opportunities; assist in defining the VAS strategy; identifying trouble areas that may trigger revenue loss; promote VAS via micro-segmented targeting.

Helped improve customer service, segmentation and work efficiency through market research and automating routine data and graph functions. Conceived and conducted preliminary feasibility for related diversification.

Assisted the Business Development team win new accounts by carrying out premature market and industry research, and surfacing creative advertisement ideas.

Developed a simulation of the Earth’s atmosphere to measure the impact of altering gas composition on the temperature and biomarkers of exo-planets.

Certificate of examination in level A1

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