Interface Designer

Germany

10-15 years experience

Birthday:

Nationality:
Peruvian

50405168

University education

Timeframe
Degree / faculty / university
Study areas

2011-09 – 2016-12

completed

Master of Science (MSc)
Human-Machine Interaction, Interface Design (post-graduate)
, United States
  • Major: Users Research

Thesis title “Effect of emotion on Marketing Landing Page Conversion”
I made an experiment measuring emotions through biometric instruments, including eye-tracking, EDA and usability testing

  • Document_Study_011.pdf

1990-07 – 2006-12

completed

Bachelor of Science (BSc)
Communication Design, Visual Communication
, Peru
  • Major: Audio Visual Communication

  • Document_Study_021.pdf

Professional experience

Timeframe
Occupation / company
Tasks

2017-04 – Till now

Adjunct Professor
, Peru
References are available upon request

Lecturing the course of Interaction Design and Strategy
Master in Strategic Content Management
at the Graduate School
(part-time position)

2014-11 – Till now

Founder and Director
, Peru
References are available upon request

• Recruiting and leading the UX team
• Mentoring best practices and knowledge acquisition in the team
• Users research
• UX strategy definition
• Experiment Design and Execution
• Prototyping: full interactive and static, using Axure (advanced level), Sketch (advanced level), Balsamiq
• Information Architecture and Navigation Design
• Visual design
• Marketing copywriting
• Facilitating workshops with stakeholders

2017-08 – 2018-07

Adjunct Professor
, Peru
References are available upon request

Lecturing the course of Multimedia Journalism and Interactive Infographics Design
Undergraduate Program Social Communication
(part-time position)

2013-04 – 2014-10

UX Director
, Peru

• Recruiting and leading the UX team
• Mentoring best practices and knowledge acquisition in the team
• Users research
• UX strategy definition
• Prototyping: full interactive and static, using Axure (advanced level), Sketch (advanced level), Balsamiq
• Information Architecture and Navigation Design
• Visual design
• Marketing copywriting
• Facilitating workshops with stakeholders

2011-08 – 2013-07

Web Developer/Designer
, United States
References are available upon request

• Graduate Assistant at the Langsdale library
• Creating the web app for library patrons
• Permanent users research - Usability testing, Interviews
• User Interface Design (Responsive Web Design)
• Web development (integrating jQuery, HTML5, CSS3, Javascript vanilla, JSON, XML, PHP)
• Visual design, 2D/3D plans of the library

2010-04 – 2011-08

Head of User Experience
, Peru
References are available upon request

• Lead UX team
• Mentoring best practices and knowledge adquisition in the team
• Information architecture and coding regarding SEO for news
• News Design
• Multimedia Journalism Platforms (WordPress and other CMSs)
• Users research
• UX strategy definition
• Web design
• Prototyping: full interactive and static
• Information Architecture and Navigation Design
• Visual design

2008-11 – 2010-03

Information Architect and UX Consultant
, Peru
References are available upon request

• Mentoring best practices and knowledge adquisition in the team
• Information architecture and coding regarding SEO for news
• News Design
• Multimedia Journalism Platforms (WordPress and other CMSs)
• Users research
• UX strategy definition
• Web design
• Prototyping: full interactive and static
• Information Architecture and Navigation Design
• Visual design

2008-01 – 2008-10

User Interface Developer
, Peru
References are available upon request

• Web development of a SaaS app on Ruby on Rails
• Front-end development on Vanilla JavaScript, HTML5, CSS3
• Data modeling on SQL and PostgreSQL
• Quality Assurance

1998-02 – 2007-12

Head of Multimedia Projects
, Peru
References are available upon request

• Leading web designers and developers
• Web development (PHP)
• Streaming media technologies (Microsoft Windows Media) deployments in Miami and New York
• Guiding innovation in the organization
• Maintaning main website, Canalsur.com

Training and development

Timeframe
Degree / institute
Content

Further training

2018-06-01 – 2018-07-15

completed

Design a Business with Design Thinking

, United States

Agile methodology for designing a Business through design thinking methodologies. The methodology proposes rapid prototypes to learn if and how the business will work, removing risk from creating new business models by testing assumptions early to build stronger, more innovative solutions and get to product-market fit faster.

Further training

2015-02-01 – 2015-02-24

completed

Certified User Experience Analyst (CXA) - License #2015-327

, United States

• PET Design (Persuasion, Emotion and Trust)
• PET Architect (Persuasion, Emotion and Trust)
• Omni-Channel UX Strategy and Innovation: An ecosystem and future modeling approach
• How to Support Institutionalization of a Mature UX Practice

Further training

2012-11-01 – 2012-11-30

completed

Axure RP

, United States

Axure advances methods and prototyping design

Further training

2011-10-15 – 2011-10-15

completed

Presenting Data and Information

, United States

One-Day Course Taught by Edward Tufte

Further training

2011-04-01 – 2011-04-03

completed

Designing Complex Applications and Websites

, United States

Information Architecture for large and complex websites
Approaches and methodologies

Further training

2010-03-01 – 2010-03-24

completed

Certified Usability Analyst (CUA) - License #2010-2559

, United States

• The Science and Art of Effective Web and Application Design
• User-Centered Analysis and Conceptual Design
• Practical Usability Testing
• Putting Research into Practice

Publications

Date
Type of publication / publisher
Title / content

Author / creator

2016-12-15

Master's thesis

Language ability

Language
Level
Exam / certificate
English
Good negotiation skills (C2)

Other certificate

Spanish
Mother tongue

Other certificate

Other skills

Key professional skills
Driver licenses
Interests, hobbies, personal

• HTML5 + CSS3
• JQuery, Bootstrap
• JavaScript (vanilla)
• Responsive Web Design
• Python + PHP
• Object-Oriented Programmnig
• SQL, PostgreSQL
• UNIX
• SPSS, R
• Sketchup
• CMS WordPress
• Vue.js

• I enjoy solving complex design challenges, from visual to system problems.
• Ability to work within a team: I have worked in several types of teams from academic to university voleybal team, also within developers and journalists teams.
• Able to lead design teams: I have created several design teams, recruiting, training and coaching members.
• Strategic vision: I have worked at strategic levels, leading and guiding businesses contributing with innovation: E-commerce commerce, banking, insurance companies, telcos
• Ability to work without supervision.
• Customer focus: ideating products and services from the perspective of the customer/user, supported by research.

  • Automobile

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