2003-09 – 2009-04
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5 years experience
2003-09 – 2009-04
2012-01 – Till now
Project Manager at Digital Creative and Special Adv Projects Department (April 2015 to today; Milan, Italy)
- Digital Projects Execution with main focus on contents; pre-sales support to design the commercial offer.
- Cost monitoring, planning of activities; reports and monitoring main KPIs.
Web Marketing and Content Manager at Startup - Social Network for kids(June 2013 to March 2015; Milan, Italy)
- Planning of editorial projects and SEO-focused contents, SEO and SEM optimization, development of Web and Mobile platform, social media communication strategy
- Monitoring Analysis of KPIs and metrics to define marketing and content strategies, setting up, tracking and iterating online marketing campaigns (Facebook, Google)
Digital Business Analyst at New Business development area(June 2012 to June 2013; Milan, Italy)
- Market Researches on new digital trends related to e-commerce, online gaming, information tools and digital services, and Media planning to launch new digital projects
- Startup analysis: selection of content and digital assets to be integrated into RCS system.
Marketing Specialist at most important Italian Newspaper website (Jan. to May 2012; Milan, Italy)
- Marketing reports, research and benchmarking for website’s channels development
- Interact and support editorial staff, Advertising area and other RCS areas in order to promote new content and other initiatives on the website.
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2011-05 – 2011-11
- Press office activities in the tech area for leading clients (ie.Linkedin, Expedia, Polycom, etc...): production of press releases, Media relations management, support in organizing press conferences and presentations.
- Media planning and reporting.
2009-05 – 2010-10
Research on UGC, communication industries and live events, new media and innovative digital projects, creativity and crisis. Article published.
2008-09-15 – 2008-12-15
Selected for the MAE-CRUI internships between students from all the world.
Organization of cultural events, translations and support on Consulate activities.
2007-02-01 – 2007-08-31
Study abroad: 6 exams on Engineering, Economics, Communication and Augmented reality.
2006-05-15 – 2006-07-15
Sociological survey on the use of Mobile TV and DVB-H: quantitative and qualitative analysis, results report and database creation.
Author / creator
Co-author / co-creator
digital product management, marketing management, content management, project management, seo, social media manager, account, media relation, researcher