Leiter/in - Marketing

Effectively creating products and services for economic and legal professionals, as well as designing and implementing annual marketing plans to achieve the organisational goals, while continually monitoring these strategies.

• Creatively set up online campaigns, and effectively utilise social media to enhance the customer experience
• Successfully design, implement & facilitate an effective marketing strategy understanding what metrics look at in each stage of a marketing funnel
• Effectively manage acquisition activity across PPC, retargeting and display
• Productively improve brand awareness across paid social marketing platforms
• Proactively use A/B testing and a date centric approach to make informed decisions
• Consistently track KPIs across multiple channels using Google Analytics, to monitor click through rates, downloads, conversion rates, activation rates, and other key metrics
• Establish email capability for lead generation and lead nurture campaigns
• Employ lead generation to stimulate and capture interest in products/services of the publishing professional market for the purpose of developing a sales pipeline
• Productively undertake effective research & intelligence into competitor products & other trends
• Consistently identify key marketing opportunities
• Efficiently manage daily activities with PR, press and marketing communication agencies
• Develop key partnerships & relationships with third parties to meet strategic objectives
• Manage the sponsorships for conferences and events
• Set budgets and control, including measurement and return on investment

Directed and supervised all activities related to product management including: promotions; product documentations; launching and product campaign/advertising.

• Expertly managed entire product marketing cycle; planning and applying the use of various sales strategies
• Diligently made sure campaigns ran to deadlines and were on budget
• Thoroughly conducted market analysis to understand customer requirements and find new business opportunities
• Consistently set the scope, implemented, managed & reviewed marketing campaigns
• Continually monitored & reported to senior managers on the effectiveness of strategies/campaigns
• Clearly set budgets and control, including measurement and return on investment
• Proactively carry out valuable quantitative and qualitative market research

Created products and services for legal professionals, and developed marketing communication strategies for the launching process of new products and the branding of existing products.

• Efficiently managed entire product marketing cycle; planning and applying the use of various sales strategies
• Continually monitored & reported to senior managers on the effectiveness of strategies/campaigns
• Consistently set the scope, implemented, managed & reviewed marketing campaigns
• Clearly Set budgets and control, including measurement and return on investment

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