Leiter/in - Marketing

• Hauptfach: Marketing
• Hauptfach: Entrepreneurship
• Hauptfach: Innovation
• Hauptfach: Strategy

Year 1
Economic Principles
Marketing Foundations
Financial Decision Making
Fundamentals of Financial Reporting
Fundamentals of Management Accounting
Academic and Career Development
Case Studies in Management
Introduction to Work Psychology

Quantitative Methods for Business and Management Introduction to Management and Organisation Studies

Year 2
Creativity, Design and Entrepreneurship Operations Management and Strategy Law in a Management Context
Investment Analysis

Year 3
Entrepreneurship and Small Business Development Behavioural Marketing Strategy
Business Consultancy

● Supported/coached/hired a cross functional acquisition team covering performance marketing / display, e-commerce
forecasting and website improvements. Drove improvement in visitor experience for 3,300,000 customers a month
● Created individual career development plans for my team and held one to one’s and check ins for progress
● Controlled 7 figure marketing budget for cross channel growth strategies – AdWords, paid social, SEO, SEA
● Delivered 5-month revenue increase of 20% including €1,143,000 incremental sales in 1 month
● Generated a total revenue of €8,100,000 in same period - total annual sales online €42,000,000 from €38,000,000 2018

Had to go back to the UK to look after my best friend who was diagnosed terminally ill in November 2018

● Created hyper growth of 27600% in social media engagement, 193% sales increase of mobile app
● Coached social media intern in paid marketing strategies and social media content delivery
● Built out an SEO strategy which took us to page 1 on Google for key search ‘schwangerschafts app’
● Project managed external website development agency, resulted in better consumer engagement and growth

● Consulted healthcare, lifestyle, FMCG and fitness startups and e-commerce corporations in growth, business and online marketing
● Hired team of global professionals to project manage campaigns, conducted training courses for customers

• Founded this performance marketing agency and self-funded its growth
• Hired/coached/supported a team of professionals and interns in marketing disciplines
• Grew with organic strategies, data driven SEO, and social media engagement, reduced CAC
• Became a UK Government Approved marketing, digital, and e-commerce agency
• Acted as communications and PR Officer
• Clients from industries in e-commerce, FMCG, lifestyle businesses, corporations including McDonalds, Daimler Group and
tomtom - acted as customer account and success director
• Page 1 Google globally for key search phrase which drove business to us, without the need for a sales force

Co-founded this company with a former colleague. No external investment meant working in a tiny office rented by a friend in the industry. Created my first corporate website for the print and packaging industry in Compuserve, and marketed our products- thermal transfer barcode printers, software and thermal transfer ribbons to a reseller network across Europe. Acted as technical adviser and support to label manufacturers and VARs. On site European support at companies such as Bosch Group, Monsanto Chemicals, Barry Callebaut BV, in Belgium, and BMW in Germany as well as locating and collaborating with partner resellers in the UK. Fonded profitable relationships with Japanese manufacturer of thermal transfer ribbons which increased profitability and ensured competitiveness in a fast moving FMCG marketplace

Focused on the pharmaceutical industry as a manufacturer of pre-printed labels, patient information leaflets and pre-printed lithographic cartons.
Hired to develop and implement commercial strategies according to company goals and objectives which accelerated growth. These included efficiency and time management strategies.
Conducted market research and analysis to create detailed business plans on commercial opportunities (expansion, business development etc.)
Met with corporate clients to understand their requirements and ensure their needs were being met
Acted to acquire new customers and managed client relationships (new and existing)
Collaborated with and coordinated diverse teams (marketing, sales, customer service, engineering, production etc.) Built and maintained profitable partnerships with key stakeholders.
Monitored performance of commercial activities using key metrics and prepared reports for senior management. Assisted in setting financial targets and budget development and monitoring. Implemented new supplier relationships and machine manufacturer partnerships

Responsible for sales, marketing, production planning, negotiation with suppliers in the self adhesive label division of the group company. Clients included Mothercare, Proctor & Gamble, Smith & Nephew, Duracell BV, Robert Bosch Group. Created partnerships with design agencies and with suppliers which delivered profitable outcomes. Acted as communications officer for the company

Responsible for the sales and marketing activity of the company. Produced record sales and business from multinational food corporations including Geest, Sainsbury's Homebase, Tulip International, Sara Lee Corporation, and more. Created supplier relationships which increased margin, and carried out software and thermal transfer barcode printer demonstrations and presales activities.

Field sales of thermal transfer printers, software and consumables from TEC (now Toshiba TEC) - clients included Peters Savory Products, REMAX, Arjo Wiggins Teape, British Steel Corporation, and many food and fresh produce multinationals

Hired to lead a team of sales professionals selling barcode printing consumables, including our own software, self adhesive labels and Keymax, TEC and Armor thermal transfer ribbons. Clients included Baxters of Speyside, CIBA Geigy, Smith & Nephew, BASF.

Worked in the supplyline division of ICL in Stevenage 04 - hired by external agency to contact retail, government and reseller customers, and sell ICL branded magnetic media, printers, POS equipment and consumables, bar code technology. Outperformed in sales against ICL reactive telesales team

Behavioural leadership, leading with empathy

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Prüfungs-Zertifikat auf Niveau A1

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