Kaufmann/-frau - Marketingkommunikation

• Hauptfach: Corporate Communication

The studies had a focus on corporate communications (internal & external), crisis and change communication, strategic management, CSR and social media management.

My Master Thesis analyzed in a case study how the employees of a start-up company perceived the communication of the strategy internally. My work helped the company in focus realize that there was a gap in this particular communication between top management and employees, especially due to the lack of communication channeled through the middle management. Therefore, a series of propositions were presented in order to reduce efficiently the communication gap and achieve a better understanding of the strategy throughout the company.

• Hauptfach: Journalism

- Liaised with the press during international automotive press events
- Edited, designed and prepared different marketing materials for the press
- Managed small teams (2 - 10 people) during events
- Coordinated and tracked the car fleet ensuring the availability of cars for journalists, executives and staff

- Created content in English and Spanish (e.g. Editorial articles, News, Social Media posts, graphics or photomontages )
- Defined web and social media strategy together with the team
- Fostered user engagement through marketing campaigns and monitored output across multiple languages
- Managed syndicated content on the website and live media streams

- Liaised with the press during international automotive press events
- Test-drove diferent electric cars
- Responsible for car setup before the different test drives at international events.

- Created audiovisual packages for news bulletins
- News editing: research, news writing, interviews, press conferences
- Recorded and edited video

Created audiovisual packages for sports news bulletins
News editing: research, news writing, interviews, press conferences
Recorded, voice-over and edited video

Prüfungs-Zertifikat auf Niveau C1

–

–

Teilnahme-Zertifikat auf Niveau A2