Kaufmann/-frau - Marketingkommunikation

● Final state examination: Theory of marketing communication, exam grade - Dean‘s Honor List

- subjects: marketing, PR, event management, digital marketing, e-commerce, communication, presentation skills, sales, direct sales, advertising, theory of advertising, brand buildlng

● Final state examination: Economics, Management, Business Economics

Subjects: Statistics, Mathematics, Financial Accounting, Management, Economics, Microeconomics, Macroeconomics, Economic Geography, Law, Finance, EU and Law, Economic Policy, Public Finance, Marketing, Managerial Accounting, Corporate Economics

Chosen as one of the 15 participants from Central and Eastern Europe to take part in the immersive program consisted of trainings and activities focused on main sales and advertising platforms including AdWords, YouTube, and Android. Participated in a team case challenge which contained customer analysis and advertising strategy for an innovative product and presented the final proposal to established sales product experts.

International cultural care participant
Experienced a foreign country and culture by supporting a host family to educate and raise their children. Got the opportunity to take care of a disabled 14-year-old girl.

Supported the HR and logistics/customs department of the world’s fifth largest family-owned automotive supplier.

● Developed an optimization plan of the internal communication processes within the HR department.
● Organized and clarified international customs matters within the logistics and customs department.
● Created export and import shipments documents, sourcing of internal data by using excel and SAP.

Developed a marketing and advertising plan, based on data driven research. Gained practical experience in sales, brand marketing, digital marketing, social media marketing, content marketing, community building and event planning.

Established the execution plan for the project management conference which included selecting candidates for the organization team. Coordinated a fundraising concept to gain partners and sponsors. The two-day conference featured a number of keynote speakers and attracted more than 400 visitors.

Formulated the social media and content marketing plan for a student project with
a budget of one million CZK. Negotiated partnerships and communicated with the biggest press and media channels in the Czech Republic. This included writing press releases and articles as well as organizing press conferences.

Marketing intern
Hold a marketing internship within the largest agency in . Assisted to the key account manager and liaised between customers and cross-functional internal teams to manage the client’s wishes. Created a digital communication campaign which won a sting´s academy tender.

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