Online-Marketing-Manager/in

• Hauptfach: Mechanical Engineering

Preparation & Setup of CRM Email campaigns for targeted audience.
Building newsletter templates on daily basis for DE, UK, CHZ country.
Tracking KPI’s and discuss them in weekly meeting.
Internal communication between content and graphics department.
Use of Google calendar, slack, Email, internal chat software.
Monitoring of performance & KPIs.
Quality checking of email such as Backend link, CTA buttons, visually inspection.
Asist and participate to prepare promotional plan (Black Friday, New year) in weekly
team meeting.

Strategic market analysis and Market research to identify the potential client.
-Preparation of Benchmark by internet research.
-B2B cold call to within the market to generate opportunities and meet the potential client to build a network.
-Maintain and update customer data on excel sheet.
-Generating RFQ, Quotes, VQ, CRFQs in CRM-ERP system.
-Follow up with the clients and prepare the progress report.

Email Marketing
• Mail Chimp Introduction- Sending mail, use templates, landing pages, Automation
• Email Testing A/b testing and Multivariate test
• Agile approach to increase the customer engagement
• What not to do with your B2B Newsletter
Google Analytics
• Understanding Concept of PPC, CTR, CPM, CPC, CPA and Managing view
• Tracking all Key performance Indicator
• Creating goals, Auto tagging
Google AdWords
• Understanding Concept of PPC, CTR, CPM, CPC, CPA and Managing Ad copy
• Tracking all Key performance Indicator
• Generating ad campaign and tracking
• Creating ad copy, utilizing necessary filters (Demo, Geo and many)

Focuses on:
- Sales and Distribution
- Supply chain management
- Procurement and Material Planning
- Quality Management and Production Control
- Inventory and warehouse management

Anderes Zertifikat

Prüfungs-Zertifikat auf Niveau B1

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